Interview with QuickFee’s CRO Aubrey Amatelli as New Nonprofit Wnet Board Member
QuickFee’s newest executive has accomplished a great deal quickly – and now in a nonprofit organization that helps female-presenting professionals.
Amatelli has been a leader and expert in the payments field for over a decade, in addition to having a strong background in nonprofits. She comes in with sales leadership and expertise in the fintech field — most recently helping fintech startups to reach IPO.
In her role as CRO, Amatelli accelerates growth with new go-to-market methods. She aims to attract ISOs into Buy Now, Pay Later (BNPL) with strong partnerships, ultimately to dominate the professional services sector with QuickFee’s BNPL solution.
We sat down with her to learn more about her career achievements, including this most recent one. She shared the challenges of being a woman in a male-dominated field and how others can achieve breakthrough success.
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Amatelli has worked as an executive at QuickFee since October 2021, previously working for JPMorgan and various non-profits.
However, this has been no easy feat. According to a study conducted by findexable, “The majority of women (26%) in the sector hold the titles of chief people officer or head of HR, followed by chief marketing officer and chief financial officer.”
“Of all fintech CEOs globally, just 5.6% are women, while less than four percent of women globally hold the title of chief innovation or technology officer.”
Finance-focused nonprofit Wnet connects female-presenting professionals in the payments sector to help each other achieve personal success. Members provide support through networking and mentoring through challenges faced in financial and tech industries.
But let’s get Amatelli’s own perspective of being on Wnet’s board.
Can you tell us what is Wnet is, and what got you into the organization?
“I am honored to be part of Wnet’s community, a non-profit focused on empowering women in payments. I have intentionally dedicated myself to working in the payments industry for over a decade, a self-proclaimed payments nerd. Helping others on their payments career journey through networking and mentorship and this position at Wnet is enjoyable and will enable me to do this at a greater scale.”
Amatelli is also uniquely poised to support Wnet as she holds an MBA in Non-Profit Management. Along with this achievement in higher education, Amatelli has had a long-time personal passion for the nonprofit world.
Being an integral part of nonprofits like Wnet gives those in corporate professional roles a chance to support others in the payment industry.
“I am serial supporter of volunteering with nonprofits and will be leveraging my education and experience to provide guidance for Wnet to achieve their goals. This opportunity allows me to combine my passion for the payments industry while simultaneously empowering women via a nonprofit arena. I find this to be personally and professionally rewarding as this brings my career thus far full circle.”
What are some of your biggest goals while being on the Wnet board?
“Providing mentorship through leadership. I’ve been fortunate to have very solid mentors throughout my career, without whom I would not be where I am today. Wnet now provides a platform for professionals like myself to pay it forward and share what I have learned in this rapidly growing industry.”
Being female-presenting in the tech industry is a challenge in itself. And in fintech, there’s an additional difficult industry to deal with — finance. The finance industry is far older than tech, and more intricately laced with challenges for them.
That’s why Amatelli also decided to participate in a group called the Innovation Lab to help startups get the partnerships they need to fuel their success.
Challenges for Women in Tech
Despite the rising success of fintech solutions, user access in the industry is disproportionate. Findexable’s study also finds that, “[Fintech’s] lack of diversity translates to a gender gap in usage – only 21% of women use fintechs compared to 29% of men.”
This gap is also found in leadership roles — however, gender-inclusive fintech companies outperform male-dominated ones in revenue generation.
“For every dollar of funding received, women-founded fintechs generate 78 cents in revenue while male-founded fintechs generate just 31 cents – less than half as much value,” according to that same study.
Fintech companies have the potential to advance gender-inclusive usage and leadership, but lack of diversity must be addressed with an action plan to put in place.
Amatelli is no stranger to this experience and shared how she became familiar with payment and fintech industries.
What led you into the payments industry, and what was your experience first getting into the field?
“I became immersed in payments after a daily-deal startup I was with was acquired by JP Morgan. Payments quickly intrigued me and became a foundation early in my career. The payments space is never dull. It is ever-changing, very complex, and keeps everyone on their toes. I feel fortunate to have a career where I learn something new every day and can also support others along their journey.”
The digital payments industry continuously evolves with new types of financial tech and more accessible methods to use for both businesses and consumers.
“It’s been an exciting ride as I have seen payments evolve rapidly in the past decade. From starting with the ‘uberization’ of payments to ApplePay on to Chip and Pin, Omnichannel and recurring billing and most recently the Buy Now, Pay Later surge.”
This “Uberization” removes the need to pull a card out of your wallet, write a check, or deal with paper bills. Instead, consumer payment information is stored in a mobile app or digital wallet, allowing integration with services like Uber.
In fact, a Capgemini study found that, “Digital/mobile wallets are experiencing stupendous growth and are set to be the online payment method of choice for e-commerce purchases by 2023.”
Why We Need Women in Fintech
It’s a near-universal struggle to enter, remain, and lead in the fintech field as a female-presenting person.
They’re less commonly seen or heard in leadership roles, and as a result, it’s become a missed opportunity for businesses’ present success and leadership representation for future generations.
Findexable also found that only, “1.5% of fintech companies are solely founded by women …” and “Of the 1,032 fintech Firms [surveyed], only 16 were funded solely by women. They received just one percent of total fintech venture funding.”
The fintech industry drives global economic development — and lacking inclusive company cultures and teams can hinder that economic growth.
In our last question with Amatelli, she shared how organizations like Wnet tackles this disparity.
So what would be your biggest piece of advice for women entering the Fintech field?
“Be actively, intentionally curious. For example, I subscribe to several payments and fintech journals where I ingest the latest news and updates daily with my morning coffee.”
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“My second insight to share would be to prioritize networking. Today, Wnet members can expand their network and build new relationships with like-minded individuals beyond their own company.”
Amatelli’s addition to the QuickFee senior leadership team is important to the company’s growth ambitions. Known as a strong team leader, she is now poised to help colleagues inside of Wnet accelerate their personal and professional success.
Find out more about Wnet here.